Blog Layout
Turning Employees into Brand Ambassadors
25 November 2024
Selling your internal customers (aka, employees) on your Brand can help get them on board with policy and excited to represent your company.
How do you turn an employee into the most coveted of resources, the so-called "Brand Ambassador"? Here are some key steps.
- Develop a clear vision of what it takes to represent your Brand, and communicate this to employees... frequently. Make sure this isn't just a vision statement posted on the wall, but legitimate words and actions that employees will observe in practice and can begin to imitate.
- Share documented policies establishing the expectations that lead to representing your Brand. This includes:
- Employee Handbook - to outline desired interpersonal behaviors
- Safety Manual/Program - to set regulatory safety expectations
- Standard Operation Procedures (SOPs) - to explain processes and procedures
- Provide tools and training to make it possible for employees meet these expectations. Proper training ensures everyone is speaking the same language and is clear on what's expected of them.
- Simple example: if employees don't know where the PPE is stored, they can't easily follow safety protocols.
- Most importantly, ensure accountability when performance doesn't meet expectations. Accountability is not just write-ups and terminations. It should start with a conversation/investigation to find out where the disconnect occurred. It could be that the expectations weren't clear, training may not have been adequate, processes need to be updated to reflect some operational shift, etc.
- Simple example: If an employee was never told to wear a mask when doing concrete demolition work, or has never learned how to put on a mask properly, or doesn't know that the masks were recently moved to a new storage location... you shouldn't discipline him for non-compliance but instead revisit your tools, training, and expectations.
Ultimately, you need your entire team to be working WITH and FOR the Brand. It's on your company leadership to make sure everyone aligns and continues working from the same playbook. Need help making this a reality? Send us a note
and we'll help you address your specific concerns.
Home services companies might be tempted to classify workers as independent contractors, but we STRONGLY advise you to hire them as W-2 workers instead. And it's not just because the government might fine you (big time!). Read more for tips on why it'll be in your company's best interest.
Listen to The H.R. Guy explaining the nuances of HR for the Trades in 2025, with tips on common HR pitfalls and how to avoid them, the value of Stay Interviews, key mistakes with performance pay, and the ultimate goal of "Representing the Brand."
You thought you were rid of that toxic employee, but now he's causing you even more problems - posting negative Google reviews and refusing to return company property. Why is this happening?
As a residential service provider, you might not think you're in the construction industry, but the Department of Labor has its own definition... and regulations. If you're in HVAC, plumbing, electrical, garage doors, or roofing, here are some things you need to know.
Perspective employers can ask anything they want about an applicant, but you as a current/ex-employer are legally restricted on what you are allowed to share. Check out this post for details... and for the one exception to the rule.
Some job candidates spend more effort prepping to "ace" an interview than they will spend on doing the job! Use these tips to figure out which candidate will be the best employee, and to avoid legal hot water.
If your business struggles with employee tardies and unexplained absences, an information Attendance Point System might be a good solution. Use these tips to create a system that's consistent and effective.
Diversity, Equity and Inclusion initiatives have been all the rage across the government and the business world. President Trump has signaled a step back from this. Here's why the H.R. Guy doesn't think this is as dramatic a backswing as the media wants you to believe.
Most businesses that use point systems for attendance do it wrong, which can cause employee unrest or even legal issues. We break down what these systems are, how they can lead to trouble, and how to set them up correctly.
Deducting money from employee paychecks is a given (taxes, anyone?). But there are legal nuances, especially when it comes to loan repayments and final paycheck deductions. Here are a few tips to keep you out of trouble.