Blog Layout
Turning Employees into Brand Ambassadors
25 November 2024
Selling your internal customers (aka, employees) on your Brand can help get them on board with policy and excited to represent your company.
How do you turn an employee into the most coveted of resources, the so-called "Brand Ambassador"? Here are some key steps.
- Develop a clear vision of what it takes to represent your Brand, and communicate this to employees... frequently. Make sure this isn't just a vision statement posted on the wall, but legitimate words and actions that employees will observe in practice and can begin to imitate.
- Share documented policies establishing the expectations that lead to representing your Brand. This includes:
- Employee Handbook - to outline desired interpersonal behaviors
- Safety Manual/Program - to set regulatory safety expectations
- Standard Operation Procedures (SOPs) - to explain processes and procedures
- Provide tools and training to make it possible for employees meet these expectations. Proper training ensures everyone is speaking the same language and is clear on what's expected of them.
- Simple example: if employees don't know where the PPE is stored, they can't easily follow safety protocols.
- Most importantly, ensure accountability when performance doesn't meet expectations. Accountability is not just write-ups and terminations. It should start with a conversation/investigation to find out where the disconnect occurred. It could be that the expectations weren't clear, training may not have been adequate, processes need to be updated to reflect some operational shift, etc.
- Simple example: If an employee was never told to wear a mask when doing concrete demolition work, or has never learned how to put on a mask properly, or doesn't know that the masks were recently moved to a new storage location... you shouldn't discipline him for non-compliance but instead revisit your tools, training, and expectations.
Ultimately, you need your entire team to be working WITH and FOR the Brand. It's on your company leadership to make sure everyone aligns and continues working from the same playbook. Need help making this a reality? Send us a note
and we'll help you address your specific concerns.
Some job candidates spend more effort prepping to "ace" an interview than they will spend on doing the job! Use these tips to figure out which candidate will be the best employee, and to avoid legal hot water.
If your business struggles with employee tardies and unexplained absences, an information Attendance Point System might be a good solution. Use these tips to create a system that's consistent and effective.
Diversity, Equity and Inclusion initiatives have been all the rage across the government and the business world. President Trump has signaled a step back from this. Here's why the H.R. Guy doesn't think this is as dramatic a backswing as the media wants you to believe.
Most businesses that use point systems for attendance do it wrong, which can cause employee unrest or even legal issues. We break down what these systems are, how they can lead to trouble, and how to set them up correctly.
Deducting money from employee paychecks is a given (taxes, anyone?). But there are legal nuances, especially when it comes to loan repayments and final paycheck deductions. Here are a few tips to keep you out of trouble.
Team morale and overall performance is driven in part by how you acknowledge team wins. Here are some tips on big (and small) ways to celebrate achievements.
Believe it or not, the intent of HR isn't to make your life harder! While both business owners and employees may think HR is out to get them, there's a legitimate purpose to the role and done correctly, HR can significantly help your organization.
HR processes for the Trades - the H.R. Guy talks about the main things companies need to know about HR to avoid lawsuits and keep your hard-earned revenue!
A Texas based Federal Judge has struck down this year’s Department of Labor attempt to increase the minimum salary threshold for salary exempt employees. What does this mean for your business?
'Tis the season to worry about how winter weather can impact your business. Here are some tips to help you plan for what to do.